Pick a market you understand
Required result: A niche selected for demand, access to customers, and realistic competition.
Verifiable deliverable
00 — Direction
Decide your niche, your ideal customer, and the problem you will solve.
Verifiable deliverable: Niche, ideal customer, problem, and value proposition on one canvas.
1. Result when you complete it
You finish with a written direction: who you serve, what problem you solve, and why people should believe you. No guessing.
2. Level missions
Define your ideal customer
Required result: A customer profile with three concrete pain points and where to find them.
State the problem and the promise
Required result: The problem in one sentence and your value proposition written on the canvas.
3. Deliverables and evidence
Niche, ideal customer, problem, and value proposition on one canvas.
When you finish, you have something to show: a document, a published page, or a working automation. That is the difference from piling up theory.
4. Tools and templates
- Niche and product evaluation matrix
- Value proposition builder
- Demand research AI prompt
5. What you will learn to decide
You will learn to decide which market to serve and which to skip, using evidence instead of intuition.
6. Your next step
Included in Marketanza Launch · Status: coming soon.