Define the product or service
Required result: Scope written down: what is included and what is not.
Verifiable deliverable
02 — Offer
Turn your idea into a concrete offer people can pay for without friction.
Verifiable deliverable: Product or service, price, margin, and sales message defined.
1. Result when you complete it
You know exactly what you sell, at what price, with what margin, and how to say it in one sales sentence.
2. Level missions
Calculate price and margin
Required result: Costs, proposed price, margin, and break-even point calculated.
Write the sales message
Required result: An offer with promise, what is included, price, and a call to action.
3. Deliverables and evidence
Product or service, price, margin, and sales message defined.
When you finish, you have something to show: a document, a published page, or a working automation. That is the difference from piling up theory.
4. Tools and templates
- Cost, price, margin, and break-even calculator
- Irresistible offer template
5. What you will learn to decide
You will learn to decide price and scope while defending your margin instead of competing to be the cheapest.
6. Your next step
Included in Marketanza Launch · Status: coming soon.